GIAMPAOLO FLAMINI
HOME
2026®
CLIENT
TRENITALIA / FRECCIAROSSA
ROLE
Art Direction, Visual Design
SERVICES
Campaign Graphics
Digital Assets
Brand Communication
For Frecciarossa, Italy’s high-speed rail service connecting major cities across the country,
I developed the visual concept and design system for the campaign 10 Milioni di Emozioni, created to celebrate the milestone of 10 million members of CartaFRECCIA, the brand’s loyalty program. The objective was to transform this numeric achievement into a strong and recognizable visual language, capable of expressing movement, connection, and the collective experiences shared by millions of travelers.
VISUAL IDENTITY SYSTEM
The identity is built around Frecciarossa’s iconic red, used as a bold and immersive visual field. Dynamic white and gold lines, inspired by speed and aerodynamic flow, create forward movement across the composition. Human figures are integrated within this trajectory, reinforcing the idea of connection and shared journeys. Color, typography, and motion elements work together to express energy, direction, and emotional intensity.
NATIONAL CAMPAIGN SPOT
The campaign was supported by a dedicated promotional film designed to amplify the celebration of 10 million CartaFRECCIA members. The video translated the visual identity into motion, combining dynamic compositions and emotional storytelling to express connection and shared experiences. Broadcast on national television and across station environments, the film extended the campaign’s reach and visibility throughout Italy.
MULTI-CHANNEL APPLICATIONS
The campaign identity was deployed across a wide range of touchpoints, including large-scale out-of-home installations, printed materials, and social media platforms. The bold red visual field and dynamic graphic lines were adapted to dominate urban spaces, station environments, and editorial formats with immediate impact and clarity. Across print and digital channels, the system ensured visual consistency while maintaining flexibility, reinforcing the celebration of 10 million CartaFRECCIA members through a cohesive and highly recognizable presence.
