GIAMPAOLO FLAMINI
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2026®
RADIO SERIE A
ART DIRECTION AND BRAND DESIGN
Radio Serie A was created as a new media extension of Lega Serie A, designed to bring the League’s voice into a dedicated audio platform. We developed the full brand identity, including logo design and overall art direction, creating a distinctive and scalable visual system. The identity was applied across digital channels, studio environments, and launch communication, establishing Radio Serie A as a recognizable and cohesive media brand within the League’s ecosystem.
LIVE PLATFORM IDENTITY
LAUNCH BILLBOARDS
The Radio Serie A identity was designed to operate within a live digital platform broadcasting up to 20 hours a day. The visual system draws from the core elements of the Serie A identity, translating them into a media-first language adapted to continuous live content. Alongside the logo and overall art direction, we developed the studio environments, social media system, and the full set of video openers and on-air bumpers, ensuring consistency and recognizability across every moment of the broadcast experience.
To support the launch, a dedicated out-of-home campaign was developed across major cities.
Large-scale billboards translated the brand identity into bold, high-impact visuals designed for immediate recognition in urban environments.
The campaign extended Radio Serie A’s presence beyond digital platforms, positioning it as a new
and visible media voice within the football landscape.
