GIAMPAOLO FLAMINI
HOME
2026®
CLIENT
FIGC - Italian Football Federation
ROLE
Art Direction, Visual Design
SERVICES
Visual System
Campaign Design
Digital Communication
For the Italian Soccer Men’s and Women’s National Teams, I developed a visual refresh to support the campaign Siamo Marea Azzurra. The concept positions Italian football not as a spectator sport, but as a collective force powered by millions of voices. The objective was to translate this sense of shared energy into a bold and immersive visual language.
WAVES OF WORDS
Inspired by the idea of a tide, I introduced waves of words as a central graphic element. Typography becomes movement: phrases, chants, and emotional statements flow across surfaces, creating a visual “marea” that invades and transforms the environment. This typographic wave system represents the collective heartbeat behind the teams, turning language into impact.
A SHARED NATIONAL ENERGY
The identity was designed to work across digital platforms, stadium environments, and campaign materials, amplifying the emotional connection between players and supporters. The result is
a powerful and expressive visual system that embodies one color, millions of voices, and
a shared national energy.
THE WAVE GOES SOCIAL
The campaign was translated into a strong and adaptable social media system designed to amplify the collective voice behind the National Teams. Waves of words moved across posts and animations, turning chants and key messages into dynamic visual content. The typographic tide became a recognizable digital signature, allowing
the campaign to spread energy, participation,
and national pride across every platform.
